guerrillaRed

The college crowd is a very elusive demographic. They are too tech-savvy to fall for banner ads and most search marketing. They only listen to their friends, and don’t care much for marketing messages. So here a few ways that just may hit your target right where they least expect it…

1. Custom Beer Pong Balls

I came across a site that sells custom Beer Pong Balls primarily for students and Beer Pong enthusiasts. First thing I thought was, SWEEET, BRO! Then the reality set in that this would be a great marketing tool.

If you want a promotional item that will stick around, custom Beer Pong Balls may be just the thing for you. It’s guaranteed a look, and lets face it, college kids play beer pong and there’s no way to stop that from happening, so you might as well get on board and forget that you’re paying your kids to play Beer Pong and embrace the opportunity. PongUniversity.com is probably the best priced suppliers out there.

2. Pop-Top Chiller

A bit pricier than beer pong balls, but it could prove to be affective. Brought to you by the guys at strangeminded.com, this odd little bottle cooler has an added feature. A bottle opener built into the bottom. Ahhhh…there’s the hook. This is another product that will stay around, and unfortunately, another product that lends itself to more college drinking. Once again, sorry.

3. Trash your car in the name of Branding!

These die-hard Obama supporters completely covered their car in Obama 08 Bumper Stickers. My car is a piece of sh*t too, so I’m thinking about covering it in guerrillaRed Stickers…but I don’t think it would be quite as cool. If you want to get your name out in a local area and draw attention, something like this might work. It’s not as plain and dismissable as those cars with the pretty writing on them. College kids want that dirty, grassroots, ‘I’m enterprising on a budget just like you’ appeal. Give it a shot, the only thing you’ve got to lose is an old station wagon.

4. A Stupid freaking “Stress Pig”

I mean, yeah, it’s really freaking stupid, but this one is for the girls. Every single girl I knew in college was/is stressed out all the time. And if you want to stay away from the beer and eventual beer pong, how about a nice little promotional stress pig? Pigs are generally accepted as cute animals, and I’m sure it’s likely to stay around for a while. Staying power is important is it not. Especially if its for a cause like Animal Rights, or some Vegan cause…try it out, it can’t hurt. This one came from the UK’s Stupid Tuesday ltd.

5. Get Down with the KING

You can’t tell me that you’ve never wanted to be the Burger King ‘King’. I know you have…so now you can, except you can be your own mascot. College students love STUPID SH*T period (.) you know? It’s a documented fact, why else is collegehumor so popular? So you go out and get yourself a really funny stupid mascot, do some stupid stuff, and post it up on a youtube or dailymotion, and watch the recognition start rolling in. Unfortunately no link on where to buy one, but it’s okay.

No related posts.

Filed under: Blog Marketing, Social Media on September 20th, 2008