guerrillaRed Marketing & Design - Philadelphia online Marketing and SEO consulting » How to market your green business (the social way)

How to market your green business (the social way)

Everyday people are becoming more aware of the danger that Global Warming presents to us. The Global Warming doubters are few and far between above the Mason-Dixon line (just kidding…) and it’s great to see so many companies springing up with a focus on sustainable living and eco-friendliness. Even Ludacris and Tommy Lee got in on the action with P. Diddy too.

Tommy Lee vs. Ludacris on Battleground Earth
by planetgreentv

So what I want to discuss is how exactly these companies should go about marketing their Green Business.

Now remember, marketing is never an easy task, it’s a lot simpler than making an ad and hoping someone sees it. Today, you need to know what makes your consumer tick, what they are afraid of, what they are in love with, what makes them all gooey inside and what makes their blood boil…etc. I could go on all day, but that wouldn’t be good for any of us. I can’t help you too much with that, so learn your audience, then continue.

1. BLOG - Blogging is one of the most commonly used tools to help spread the word about green products and practices, yet a lot of people just don’t do it. Yeah it’s a little wierd if you’re new to it, yeah maybe you’re not a great writer, but that doesn’t matter. It’s all about letting people know about you and your product, from the heart.

2. Become an Expert - I learned that in order to be taken seriously, you need to be considered an expert. There are tons and tons of Green Blogs and Green websites like greenoptions.com and they’d love to hear from a greentrepreneur like yourself. You’ve done what thousands want to do, and what millions are greatful for. Study up your specific green niche and start speaking.

3. Viral Video - This is where the fun stuff comes in. Social media websites are full of opportunities to go from nobody to somebody overnight. If you can come up with a great video that will spread like wildfire, you are in. The whole trick is it has to be ORGANIC, you guys should be familiar with that.

4. Be Sneaky - It’s okay to be conscious about the environment, but not about getting your business some exposure. Use any kind of stealth tactic or backdoor trick you can get your hands on. I’m not saying pay for good reviews or anything, but don’t be afraid to get your campaign moving by any means necessary…it’s up to you to take it any further.

5. Harness the Networks - There are tons of social networks out there, everything from Hugg to facebook to Yahoo Answers, these are all tools with real people in a comfortable environment. Take advantage of it. Even product sites like thisisgreen.com can be a huge benefit.

6. Get Involved - In any social website you take part in, be SOCIAL. You can work and play at the same time. If you just promote your product and leave, you’ll see some pretty horrible results. You need to be an active member so you can really know your customers anyway.

7. Experiment - This is the most important part of social marketing. This is not a science, it’s an art that takes a lot of trial and error before you hit the homerun. So have fun with it, and don’t be afraid to get offline either. You’d be amazed at how regular everyday non-eco-conscious people might think your product really is.

Hopefully this gives you a start and something to think about if you’re green startup hasn’t been performing as well as you’d hoped. Need more help, just send me an e-mail, I’m always down to answer any questions a reader might have.

Until next time when I talk about something else that is bound to offend someone…….

Chris - guerrillaRed Marketing, Philadelphia, PA

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