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Obama tweets the hell out of John McCain, but will America follow suit?

It’s interesting to see how much of a difference there is between the supporters of our 2 candidates this election year. Obviously a lot of it is an age thing, but I think a lot of it is a culture thing that comes down to the “change” topic.

Let’s just look at twitter. Barack Obama has over 82,000 followers. John McCain has a shade under 2,000 followers. Why? Well, let’s look at who the Twitter Demographic is (taken from: nickburcher.com.

- males make up 63% of Twitterers
- California residents account for more than 57% of Twitter’s visitors
- Twitter’s largest age demographic is 35-to-44-year-olds who make up 25.9% of its users.
- 14.7% of Twitter visitors are type H03 a.k.a the “Stable Career,” comprising a “collection of young and ethnically diverse singles living in big-city metros like Los Angeles, Philadelphia and Miami.” The Stable Career tends to work in the arts and entertainment industry, drive small cars and espouse very liberal political views.
- 12.3% of Twitter’s visitors are H01 a.k.a. the “Young Cosmopolitan,” 40-somethings likely to drive a Prius, earn household incomes over $250,000 per year and also identify with very liberal politics.

These people are supporting Obama 40x more often than McCain on Twitter. Meanwhile, on a general scale, John McCain is beating Obama in the 35 - 44 year old crowd by more than 10%. What does that tell us about followers, anything new? Of course not.

What does it tell us about the candidates? They need to figure how to GET NE W VOTERS. I think Obama is certainly leading the charge in converting Republicans online to vote for him. Meanwhile McCain is keeping the machine running on the fear factor, and is continuing to convert the youngest of voters in believing the myths/stereotypes about Obama.

It’s interesting to note HOW they reach out to voters as well. Obama puts a large signifigance on these social media campaigns which are obviously paying dividends, while McCain pours money into Search Marketing/Banner Ads. About 4 to 1 overspending in Search Marketing actually, according to this article.

I guess it’s just politics as usual, but I for one, am not afraid to say that I hope that Twitter serves as a crystal ball for the country when November comes around.

Here’s for believing…

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