3 Examples of Guerrilla Marketing tactics in Philadelphia
1. Fly Derrie-Air from The Arcadia Project
In the Philadelphia Inquirer / Philadelphia Daily News / Philly.com, a few pages of ad space were used for “Derrie-Air” a fictional airline that charged passengers by their weight. It was an experimental stunt done by “The Arcadia Project” Direct from the Arcadia Project site:
The Arcadia Project is a [...]
Filed under: Random Thoughts on December 10th, 2008 | No Comments »